If your customers are outside the metros, an English-only announcement is reaching a fraction of the people it should. Hindi and regional-language publications carry enormous daily readership, and they are consistently the most affordable entry point into Indian media.
What is available
The 01Wire catalogue currently lists 76 outlets publishing in Indian languages other than English:
| Language | Outlets |
|---|---|
| Hindi | 48 |
| Marathi | 6 |
| Tamil | 6 |
| Telugu | 5 |
| Bengali | 4 |
| Gujarati | 3 |
| Malayalam | 2 |
| Kannada | 2 |
Hindi accounts for the largest share by a wide margin, with meaningful coverage also available in Marathi, Tamil, Telugu, Bengali, Gujarati, Malayalam and Kannada.
Why regional coverage is worth buying
- Reach that English titles do not have. Regional-language readership in India is larger than English readership, and considerably less contested.
- Lower cost per placement. Several regional outlets sit at the bottom of the price range, with entry points well under ₹5,000.
- Local credibility. For a business operating in one state, coverage in that state's language carries more weight with customers than a national English mention.
Translation: the part that goes wrong
A translated press release fails in a specific way. Run English copy through a machine translator and what comes out is grammatically passable and tonally wrong. News writing in Hindi or Tamil has its own conventions for headlines, honorifics and sentence order, and readers notice immediately when those are missing.
Three rules that help:
- Translate the meaning, not the sentence. Headlines especially should be rewritten for the language, not converted word by word.
- Leave proper nouns alone. Company names, product names and technical terms usually stay in English, and forcing them into script reads as odd.
- Check numbers and formats. Lakh and crore conventions, date formats and currency symbols should follow local usage.
On 01Wire, the release is written and formatted by our editorial team as part of the placement, so this is handled rather than left to you.
Choosing between national and regional
These are different jobs. A national English placement is for credibility with investors, partners and search visibility. A regional placement is for reaching customers where they are. Most announcements benefit from one of each rather than three of the same.
A practical split for a modest budget: one recognisable national outlet, plus two regional placements in the states that matter most to you.
What you get
Each placement is published on the outlet you choose, and the live article URL is sent to you once it goes live. Typical turnaround is three to five working days from approval of the draft, and listed prices are exclusive of GST.
Which language for which market
| If your customers are in | Publish in | Outlets available |
|---|---|---|
| North and central India | Hindi | 48 |
| Maharashtra | Marathi | 6 |
| Tamil Nadu | Tamil | 6 |
| Andhra Pradesh, Telangana | Telugu | 5 |
| West Bengal | Bengali | 4 |
| Gujarat | Gujarati | 3 |
| Kerala | Malayalam | 2 |
| Karnataka | Kannada | 2 |
Choose by where your revenue comes from, not by which language has the most outlets available.
Translation mistakes, with examples
Translating the headline literally
English headlines compress with punctuation and noun stacks that do not carry across. "Freightly bags ₹22 Cr funding" translated word for word produces something closer to "Freightly puts money in a bag". Headlines should be rewritten in the target language, not converted.
Forcing names into script
Company, product and technology names generally stay in Latin script. Transliterating them makes the release harder to read and breaks brand-name search.
Getting number conventions wrong
Lakh and crore are standard in Indian-language business copy. Converting to millions reads as foreign, and mixing the two in one release reads as careless.
Using the wrong register
News writing in Hindi is more formal than conversational Hindi, with its own conventions for honorifics and attribution. Copy that reads like a WhatsApp message will not be published as news.
Pairing national and regional coverage
These do different jobs and the combination usually beats either alone. A national English placement gives you the recognisable name for your website, your investor updates and your search presence. A regional-language placement reaches the customers who will actually buy from you, in the language they read.
For a business operating in two or three states, a practical pattern is one national English placement plus one regional placement per state, published within the same week so the coverage reinforces itself.
What to prepare before you order
- The announcement in English, with all names, numbers and titles confirmed.
- A note on which states matter most, so the outlet choice follows your market.
- Any artwork or logo files, since some outlets accept images.
- A named contact who can approve the draft quickly, as turnaround runs from approval.
Frequently asked questions
Do I need to supply the Hindi copy myself?
No. If you supply the English announcement, our editorial team handles the writing and formatting for the outlet.
Will a regional placement help my SEO?
It depends on the link type, exactly as with English outlets — see dofollow vs nofollow. Each product page states whether the link is dofollow or nofollow.
Which language should I choose?
Follow your customers. If most of your revenue comes from Maharashtra, Marathi coverage is worth more to you than Hindi, regardless of which has more outlets available.